Familiar Names with Unfamiliar Signs – Welcome to Leavenworth, Washington!

Often in design study for corporate branding you’ll learn about maintain brand identity and consistency through style guides and color palettes.  But what happens when large corporate businesses want to set up shop in a small town called Leavenworth, WA with a population of only 2500 residents or so?  They have to confirm to the town’s branding!

Leavenworth was once a major railroad hub, but when that industry slowed down in the 1960’s, the counsel members of Leavenworth, WA decided they needed to do something to revitalize the town.  They decided to create a Bavarian theme, and now, any stores that are in the main downtown area must confirm to their standards.

Here’s some familiar company names with different typefaces and logos for their signage in the town set in the Cascade mountains.

bank_of_america cold_stone_creamery howard_johnson starbucks subway_76

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